We make contractors heroes.
We’re creating a platform that makes contractors reliable, professional, and responsive—and creates profitable growth in the process.
Team Committed
Heroes are transparent, helpful, grateful, opinionated, and embrace thoughtful candor with their teammates.
Ownership
Heroes are proactive and optimistic. They do hard things, take responsibility, and value their freedom and responsibilities.
Proactive Learning
Heroes are curious and innovative, get lots of input, test ideas, and are the ”cool nerds” when it comes to their work.
Self Awareness
Heroes are introspective, value health and wellness, personal development, work/life balance, and have solid career goals.
Team Committed
Heroes are empathetic, caring, ready to make an impact, give services, and wow customers on a daily basis.
We achieve our mission and vision by living up to our brand values. We are helpful, resourceful, and relatable.
Logo
The logo is the primary identifier of our brand. It is employed to quickly communicate our name and identity to the world.
Full Logo
The full vertical layout is the primary symbol of our brand and should be used whenever space permits.
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Horizontal Logo
The horizontal logo should be used whenever vertical space is limited. This is the second most-often used variant of the logo.
.svg){kind=logo}
Color
Color plays an important role in how our visual identity comes to life. Our colors echo and amplify our messaging and help us stand out in the market.
Primary Palette
These are the main brand colors we use most often. When in doubt, use colors from this palette.
#3968c6
#1f3e7a
#99c5ff
#1f2c47
#475c85
#b8c5e0
#e3e5e9
Expanded Palette
This is the full set of brand colors, for use by those familiar with the brand. Every on-brand color is found here, but be careful, many are for specific use-cases only.
Approved Combinations
These are examples of approved combinations of colors. Pay attention to the proportions of each color used.
Color In Use
These mockups are intended to show how the approved color combinations can be used in a basic composition.
Type
At the heart of the identity is our unique typographic voice. Our type influences the tone of our of language and brand expression.
Hello, Figtree.
Figtree is our new primary typeface, and should be used for both headings and paragraphs. Figtree is used in a variety of weights, and is available as a variable font.
DM Mono
DM Mono is a secondary typeface, and should be used only in select use-cases, such as eyebrows and labels.
Type Hierarchy
Heading
This is an example body paragraph. It's 20 points and is set in Figtree Regular 400. The leading on this paragraph is 150%, but there is no special tracking applied to body paragraphs. The leading, tracking, and point values shown here are examples which may need to be adjusted on a case by case basis. All text in this example is Cool Grey 20, which is the darkest color that text should be set in—never use pure black.
Voice
Our voice and tone are simply the way our brand talks. Just like our visuals, how we present JobNimbus through language influences how people feel about us. It can make the difference between gaining a loyal fan and losing a customer.
Voice is our brand's unique verbal personality—it stays consistent. Tone, however, changes depending on the situation.
Think of it like this: you talk one way with friends at dinner and another way in a meeting with your boss. JobNimbus adjusts its tone for different interactions, whether it's product UX, customer support, advertising, social media, or any other time we communicate with the public.
Our voice is...
Considerate
Our brand voice is considerate, always respecting our customer’s time and feelings. We show empathy and thoughtfulness in every message, making sure our community feels valued and heard. This builds trust and strengthens relationships.
Understanding
We truly get our customers, recognizing their challenges and desires. Our communication shows this by addressing their needs with clarity and compassion. By understanding them, we create a genuine connection that reflects our vision of who they can become.
Enthusiastic
Enthusiasm is at our core. We love what we do, and it has to show. This positive energy motivates our audience, making our brand vibrant and memorable. We believe in our mission, and we believe in our logos, and we’re excited to see them succeed.
Positive
We keep a positive tone, focusing on solutions and uplifting messages. We believe in spreading optimism, creating a welcoming and encouraging environment for our audience.
Conversational
We talk in a conversational tone, making our interactions feel natural and friendly. Using everyday language, we break down barriers and make everyone feel comfortable engaging with us.
Interested
We're genuinely interested in our audience. We listen and respond thoughtfully, showing we care about their opinions and experiences. This builds meaningful connections and a loyal community.
Authoritative
Our brand voice is also authoritative. We provide reliable, expert information confidently, establishing ourselves as a trusted source. This balance of authority and friendliness keeps our audience informed and comfortable.
Mildly Snarky
A touch of mild snarkiness adds a playful edge to our brand voice. Used sparingly and appropriately, it captures attention and adds personality, making our brand stand out while staying respectful and engaging.